产业组织研究生论坛第二十七期：Applied Theory Brown Bag Seminar（25） -- 活动 -- 东北财经大学

【内容摘要】

We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that incentives to establish one-way compatibility—the platform owner with smaller standalone value grants access to its proprietary content application to users of the competing platform—can arise from the difference in their profit foci. As the difference in the standalone utilities increases, royalties from content sales become less important to the platform owner with greater standalone value, but more important to the other platform owner. One-way compatibility can thus increase asymmetry between the platform owners’ profit foci and, given a sufficiently large difference in the standalone utilities, yields greater profits for both platform owners. We further show that social welfare is greater under one-way compatibility than under incompatibility. We also investigate how factors such as exclusive content and hardware-only adopters affect compatibility incentives.

【文章信息】

Adner R, Chen J, Zhu F. Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions[J]. Management Science, 2020, 66(6): 2432-2451.

【文章链接】

https://doi.org/10.1287/mnsc.2019.3327

撰稿：宁浩凯审核：郭晓丹单位：产业组织与企业组织研究中心

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